Postcard, be it printed or electronic carries with it an enigma that touches the recipients soft spot. In fact, the warmth of handing them printed postcards is not disputed. On the other hand, the speedy and efficient E-postcards have already found their niche in global communication.

January 6, 2006 – Despite the rampant communication means present these days including the mass media, the fact remains that postcard madness is still going strong and valuable to global communication.

From the discovery of postcards in 1869 through the suggestion of Dr. Emanuel Herrmann until the discovery of its advertising and marketing use in the year 1898 up to the present time printed postcards never fail to put a smile to its recipients face. In fact, its warmth is the primary factor why it has not seized to become an idle medium of communication. In addition, deltiology or postcard collecting is still part of modern madness.

On one hand, the arrival of E-postcards in the modern time rattles somehow the postcard printing services industry. It is proved to have a wide-variety of templates available on the Net all the time. Aside from that, sending them can be achieved in a matter of seconds.

Printing companies exerted effort to improve postcard printing services so as to circumvent this change. With the traditional offset printing methods using film and plates, turnaround was made faster and printing choices are given greater considerations. In fact, customization came into existence. Customers can now supply their own artwork, text and images in order for their postcards to appear more personalized.

Nowadays, the argument regarding which between printed postcards and e-postcards is the best is unsettled. Nonetheless, the fact remains that both of them are still very efficient in this modern time.